OUR SOLUTION

Revolutionize Your Digital Signage Strategy

In a retail landscape where effective communication is crucial, iVTA's SignMetric stands out by employing a cutting-edge wide coverage overhead sensor with a 10-meter diameter. This innovative solution significantly enhances the monitoring and effectiveness assessment of digital signage, providing retailers with the insights needed to engage customers and drive sales.

Key Features of iVTA's SignMetric

• Visibility and Engagement Analysis Track viewer interactions by measuring how many people look at the digital signage, how long they engage, and their proximity to the displays. This data allows you to assess the visibility and engagement levels of different signage placements, ensuring optimal impact.
• Dwell Time Measurement Analyze the duration customers spend near the digital signage to evaluate content effectiveness. Understanding dwell time helps identify which messages capture and retain customer attention.
• Content Effectiveness Evaluation Correlate customer behavior with displayed content to pinpoint which types drive engagement, influence purchasing decisions, and effectively convey information. Tailor your content strategy based on these insights for better results.
• A/B Testing Capabilities Conduct A/B testing with various content variations to measure audience responses to different designs, messages, or layouts. Use the data collected to refine your digital signage approach and enhance viewer engagement.
• Path Analysis Track customer paths before and after interacting with digital signage. Discover whether your signage effectively directs customers to targeted areas or products, allowing for strategic placement and content decisions.
• Conversion Tracking Analyze purchase behaviors of customers who engage with digital signage versus those who don't. This data provides valuable insights into the impact of your signage on sales conversion rates, helping you optimize your strategies.
• Real-Time Monitoring Gain real-time insights into how customers respond to digital signage. This enables store staff to make immediate adjustments if engagement levels are not meeting expectations, ensuring continuous improvement.
• Optimal Placement Recommendations Use foot traffic patterns and engagement data to identify the best locations for digital signage, ensuring maximum visibility and interaction with customers.
• Customer Journey Insights Integrate sensor data with other store analytics to map the entire customer journey, identifying key touchpoints where digital signage influences purchasing decisions.
• Content Scheduling Optimization Utilize sensor data to guide content update schedules. If specific signage performs better at certain times, you can tailor your display schedule to align with peak engagement periods.
• Return on Investment (ROI) Calculation Compare the costs of implementing and maintaining digital signage against sales increases to calculate ROI. This data-driven approach helps justify signage investments and informs future decisions.